Asst. Prof. Dr. Ali Eren Balıkel, a distinguished academic of Istanbul Kent University, continues to make a name for himself in the international academic community through his significant contributions.

Ecommerce as a Sales Channel for Halal Food Dr. Balıkel’s study titled "Ecommerce as a Sales Channel for Halal Food" was presented at an international conference held between May 10-12 and subsequently published on publishers.org. This research examines how e-commerce is transforming the halal food market, emphasizing factors such as accessibility and transparency. The study highlights how halal food producers and distributors can strategically leverage digital platforms to operate more effectively in the global market. Click here to access the article.

The Impact of Corporate Social Responsibility on Brand Perception: A Study on the Food and Beverage Sector in Turkey Dr. Balıkel’s new research, titled "The Impact of Corporate Social Responsibility on Brand Perception: A Study on the Food and Beverage Sector in Turkey," has been accepted by Kutaisi University in Georgia. This study aims to analyze the effects of corporate social responsibility strategies on brand loyalty and awareness. It particularly showcases how economic and social responsibility enhances brand trust and customer loyalty. Click here to access the article.

These remarkable works by Asst. Prof. Dr. Ali Eren Balıkel enhance the academic prestige of Istanbul Kent University and demonstrate the university’s contributions to international collaborations and research.